An Anthology of Hotels

My love for travel, hospitality, and culture is immense, and much of my work has centered around telling more captivating and evocative stories about these themes. I was a Brand and Copy Director at hospitality-focused creative agency Spherical, New York. During my time there, I led projects with luxury hospitality brands such as The Fifth Avenue Hotel, Waldorf Astoria New York, The Cooper, Mollie Aspen, EDITION Hotels, and Seaside.

I’ve decided to build an anthology of some hotel concepts I have worked on in recent years. For each one of these projects, I led in-depth tone of voice and storytelling workshops to help the brand teams and founders reflect on the vision and story they wanted to tell. Hospitality is quite a saturated market, and there is a tendency for a lot of homogeneity among competitors. For me, it was incredibly important to develop a unique and authentic tone for each hotel so that they could stand out among the rest while enhancing what made them special and singular.

Hospitality demands a kind of storytelling that invites the mind to travel, and making people’s minds travel is a beloved pastime of mine.

Client: MOLLIE Aspen, Stay Rentals, The Fifth Avenue Hotel, The Cooper

Role: Communication Strategy, Copywriting

Agency: Spherical Agency and Noerd