Common Sans

The incessant influx of refugees flooding European coasts and borders in the middle of 2015 escalated into an actual humanitarian crisis, one only preceded by that of the aftermath of WWII. Media channels were equally flooded with the word refugee, sometimes using it carelessly and often with a xenophobic undertone.
This was an issue close to us and we wanted people to stop and think about the words they use. To think beyond the words migrant, foreigner, refugee.

“Common Sans is a small piece of activism, disguised as a typeface”
– Wired

Common Sans is a typeface that replaces the word refugee with the word human. A reminder that in some way or another, we are all involved in this crisis. Because this is not a refugee crisis, but rather a human crisis. A reminder that we should not feel completely detached from a refugee because ultimately they are people, just like we are people.

Client: Essen International

Role: Concept, Copywriting


Design and Creative Direction by Robert Homlkvist