Fuck Fast Fashion

Sustainable clothing brand ASKET wanted to make a big statement to call out the fast fashion industry for its contribution to hyper-consumption and environmentally unfriendly practices.

The medium to call out an entire industry on their irresponsible ways? A big and bold manifesto intentionally placed in the middle of one of Stockholm’s busiest shopping streets.

Client: ASKET

Role: Copywriting


Art Direction and Creative Direction by Johan Mott