Let Black Girls Be Girls

Let Black Girls Be Girls is a first-of-its-kind social impact campaign that raises awareness on the issue of adultification bias and its impact on Black girls in Britain.

In 2017, Georgetown University published a study that revealed that adults perceived Black girls between the ages of 5-16 years old to be in less need of nurturing, care, and protection and that they knew more about sex and adult topics. “Let Black Girls Be Girls” aims to raise the conversation around the Adultification Bias and educate audiences on its deep-rooted impact.

I collaborated with Eboni Lamine and Martha Omasoro, the founders of this movement, to help them develop the campaign’s messaging and art direction.

Displayed across billboards throughout London, Birmingham, Manchester & Bristol, the campaign juxtaposes said bias with positive portrayals of Black girlhood that highlight the innocence and vulnerability Black girls are usually not afforded and the widespread misrepresentation of Black girls within the media.

For more information about the project, please visit www.letblackgirls.com.

Role: ACD / Copywriter

Agency: Independent