San Francisco Design Week

In collaboration with AIGA, we were tasked to create a campaign for San Francisco Design Week, one of the must-visit meccas in the world of design. Our proposal was a bold graphic questionnaire that would invite designers, design lovers, and non-designers to reflect on the state of design and its role in society. The message we wanted to evoke was that this was a week for questioning, not just for monologues on a stage. A week for healthy debate and reflection.

Client: San Francisco Design Week

Role: Concept, Copywriting

Agency: Essen International