Many thought that 2020 was THE year of reinvention. But the truth is that reinvention is not a one-time event. For transformation to be worthwhile it should happen time and time and time again. Reinvention is an art form. It didn’t start in 2020 and it didn’t end in 2020. This campaign is a reflection on the idea of personal change and how it is an ongoing journey, a never-ending story.
We wanted this campaign to be interactive and inclusive, so we invited Patricia Allison from the Netflix Series “Sex Education” to ask our audience to send in their personal stories of personal change, and we turned the best stories from those submitted into short films performed by Patricia herself.

Client: Zalando

Role: Concept, Copywriting

Agency: Anomaly Berlin


Creative Direction by Justin Fly and Sebastian Lyman
Art Direction by Marc Garreta Duarte