RUMU Beauty / KM by Lange

Shooting products you love with people you adore, on film, with full creative direction. In a time of rampant AI content, there is a sincerity in analog craft that doesn’t compare to anything else. This set felt just like that. An analog playground between fashion, skincare, and beauty.

Client: RUMU Beauty and KM by Lange

Role: Creative Director, Photography, Film Director

Agency: Denisse Ariana Pérez Studio

Credits:

Photo assistant and retouch by José Lorrue
Set Design and Art Direction by Mariona van Tuinder
Styling Assistance by Avo Figuero